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Rooms to Go
Supermodel Cindy Crawford is taking her wonderful sense of style home -- and you can too!
Supermodel Cindy Crawford works with Rooms to Go and JC Penney on home furnishings
The celebrity spokesman can be tricky business for businesses.
With some savvy in the selection and then some good luck, companies can create moneymaking goodwill and an iconic connection with consumers. On the flip side, they end up fervently hoping the public won't connect the company with the celebrity's latest arrest, boorish awards show behavior or profane rant at a tennis tournament.
Rooms to Go, the Seffner furniture company with 130 locations in the South and Puerto Rico, created one of the gold standards of celebrity involvement when it hired supermodel Cindy Crawford. Company founder and CEO Jeff Seaman approached Crawford because he thought she represented every woman, every mom, "good taste and practicality." Crawford, for three decades an iconic image and voice of style (she was the original host of MTV's House of Style for six years, beginning in 1989), signed on, with the caveat that she be involved in the conception and design of the furniture that would carry her name.
Design Happens » Archive » Ask Cindy Crawford Your Design Questions
We are excited! Style expert Cindy Crawford will be chatting live on our blog Thursday, Oct. 29, from 1 to 3 pm ET to answer your design and decorating questions.
After rising to superstardom in the fashion industry, Cindy is now making a beautiful mark in home design with her own home furnishings collection, Cindy Crawford Style for JCPenney. “As a mom and wife born in the Midwest, [JCPenney and I] share similar values,” Cindy says. “And we wanted the same things for Cindy Crawford Style : effortless design and enduring timeless styles.” Cindy spent years traveling the world finding inspiration to turn her home into a sanctuary. Now she would like to share her style tips and what she’s learned along the way.
Make sure and ask your decorating question to get style advice from an icon. Submit a question by leaving a comment on this blog post. Check back for more on Cindy’s live chat!
...News
Supermodel Cindy Crawford works with Rooms to Go and JC Penney on home furnishingsTampabay.com - Oct 02, 2009
I don't actually have the bed from Cindy Crawford Home, but we have a bed in Cindy Crawford Home that is inspired by a bed that I had made for my house.The Detroit News - Oct 08, 2009
Supermodel Cindy Crawford touched down in Warren for a few hours last Thursday to celebrate at the store's showroom gala -- a star-studded blowout with and more »Globe and Mail - Oct 07, 2009
Richard Gere and Cindy Crawford lived near the people he was staying with. When they got married, his friends suggested a tabloid might be interested in a and more »